When I was a child, My mother always told me educational stories. I remember a certain occasion when he told me about an interview on TV, in which a man, when asked about the secret of his success, he responded: “All I have and am, I owe it to books; I didn't have the opportunity to study, because from a very early age I needed to work. But I found tips in books, and the teachings that led me to the path of personal growth and prosperity.

EEven though I was a child with just 9 years old, That story really impressed me, It was a lesson that I have practiced ever since.. Today as CEO and founder of VLM Press, the largest Brazilian publisher in the United States, in just over 2 years of operation I have published more than 40 Brazilian books, including four of my own.
For a better understanding of the advantages for those who dedicate themselves to reading, Below are the ten biggest benefits of reading for businesspeople:

Get knowledge

When reading a book, you acquire an invaluable amount of information. It's like in the movie “The Matrix”, when Neo receives his training, Doses, the programmer selects some manuals and the first download or download of a martial arts manual leaves him astonished. He exclaims: “Eu sei Jiu-jitsu!!”,
When reading, you collect information that gives you an advantage on different topics. With reading practice, you will feel more confident in your ability to acquire knowledge; develops critical thinking and learns to question all things correctly. This critical sense is crucial for an entrepreneur to make decisions in the business world..
Reading opens your mind to different forms of experience and cultures. With reading practice, you learn to filter the information you receive, acquiring new skills. Functions like Batman's utility belt, where you can always gain an experience that will positively influence your personal decisions, financial and business world.
The practice of reading self-help books strengthens your self-esteem, develops self-confidence and serves as an “advisor” who will always be by your side when you feel insecure about a subject.
Through books, you have access to the “brains” of the world. When reading, your thoughts and experiences, they practically become yours.

Expand Vocabulary

The more you read, more connects to new words, which naturally become part of your everyday vocabulary. Be articulate and speak well, represents a great competitive advantage in any profession, transforming you into a better communicator.
This awareness will also make it easier to have an informal conversation with friends or someone you want to impress.. It can make you more interesting and attractive.
If you speak another language, reading will help you a lot to strengthen your vocabulary. My experience with the English language is scientific data on this point. Since I was a child, I started learning English by reading, then talking. Through books, magazines and manuals in English expanded my vocabulary in a way that, I can say that I speak three languages ​​in one. Business English, colloquial English and technical English, My vocabulary is so broad as a result of constantly reading books. I started with a chainsaw manual.
It's no wonder that I have great ease with writing. I am Brazilian, but I read and write in English daily. My competitive advantage over books is that while others are waiting for a book to be translated, I've read the best in that area. While I am writing this article I am “reading” (audiobook) a book in English. “Learn better: Mastering the skills for success in life, business and school, de Ulrich Boser.
Some translations are made by people who do not live in the United States and even if they speak the language well., do not have a good interpretation. I had to buy a John Maxwell book twice, because I bought it first translated into Portuguese. After trying to read the book, I found that the translation was a disaster! So I decided to buy the original version. My conclusion was proven. I always prefer to read them in the original.

Reduce Stress

The two basic purposes of reading are: learning and leisure. Fiction books are more suitable for leisure and serve very well as a wonderful escape to “other worlds”, times and ways of thinking. A safe haven for everyday problems, that relieves stress. Inspirational books, besides relaxing, inspire, and produce inner peace. They feed your spirituality, lower your blood pressure and produce an immense feeling of calm. religious texts, as well as some self-help books, can produce this beneficial effect.

Improve memory

When reading a book, you come across a universe full of details. People, characters, places and the most diverse events. As you dive into reading, you discover the greatness that lies within a book.; and all the information and details are absorbed by your mind and stored in your brain, which surprisingly will remember you more easily.
When I was a child, I was in a car accident, my short term memory was directly affected; During that same period I decided to learn English by reading a grammar book. The extraordinary effort I had to make to memorize the words and their meanings in a mini dictionary of the English language, ended over many years, naturally restoring my memory.
The practice of reading puts you in contact with a universe of information, which according to Brain Works, entity specialized in Neurofeedback, In London, (https://bit.ly/3bnG7Mn), create new synapses (brain pathways) and strengthen existing, helping with short-term memory recovery and mood stabilization. This phenomenon is called neuroplasticity, which is the brain's ability to change its structure and organization through experience and learning. It is the part of the brain that “gains muscle”, like a bodybuilding athlete, through exercise. Neuroplasticity is what allows us to improve everything we do and think. Today, I am a programmer, web developer e graphic designer, because of the advances in memories I developed due to the lack of my short-term memory. With continuous practice of reading different topics and fields, I developed a powerful and organized memory.

Improve Writing Skill

Writing is an art. If you have difficulty writing, start reading intensely.
When I started reading after the accident, I had a lot of headaches and forgot everything when I turned the page; often, I would go back to the previous page, read everything again and forget about it on the next page.. This made me very frustrated. I bought several books because of the themes, but I always abandoned reading because of my poor memory. Until one day, I came across a super interesting article in a magazine, with the title: “You don’t like reading because you didn’t learn to read”.
I found that title interesting and at the same time absurd.!
As? I know how to read, But I don't like reading anymore. I said angrily to myself.
I picked up the magazine, I “devoured” that article and practiced it line by line. From that day on, I started reading on a crowded bus., in squares, anywhere. I developed the ability to focus on several things at once; That subject has been present in my life for more than 35 years.
People thought I was strange, because it wasn't anyone's custom, not that I remember, walking through the market with a book on your face. I laughed, because I felt curious eyes on me, and at the same time, laugh even more, because in the beginning it wasn't more than a page or two. With time, I started immersing myself in books until I left home and only noticed that I was sitting in the square reading that book after walking about two kilometers. It was already getting dark. From that day on, read anywhere. I developed the ability to focus on several things at once.
I broke the stigma that “men only have one box” in their brains. I have several. I can speak several languages ​​at the same time. This happened in 2005, during a trip to Costa Rica. I met with an agent who spoke English and an importer who only spoke Spanish. After our meeting, I was thinking: How was I able to communicate with both of them at the same time?, asking questions and answering their questions in an impassioned way, as if I were in my kitchen, talking to my mother. The same happened in Curacao, because the agent spoke English and the importer spoke Papiamento, a mix of English, Spanish, German, and other languages, but I was able to understand and answer your questions without my agent's interpretation. In Maritinique, I stayed in a hotel for five days, and communicated in French until my agent came to meet me. All of this, result of reading just one article. Sim, from that article, my life changed, then, I managed to solve my reading problem.

Improves Empathy

At first I didn't like biography books, I thought it was meaningless to read someone's story. I was thirsty to learn techniques, how to do this or that; but always read the Bible, and realized that it is nothing more than a sequence of fantastic biographies. I always saw it as a strictly religious book., until I came across the biography of Albert Einstein. Since then, I started to appreciate biographical works because they stimulated my ability to better understand people's feelings. I felt able to understand my family better, my friends, my clients and readers. When reading biographies there will always be something in common between you and the author., that can lead you to criticize or fall in love with your story. “It is in biographies that the secrets of relationships and life lie”

Develops Communication

In addition to helping you think critically, reading develops communication skills. In my adolescence, had difficulty talking to people. I wanted to participate in the conversations, but there was no topic, because I had never traveled, I didn't know the football teams or the TV stars; that's why, I had no idea what to say, thought I was a lost cause. Although, looking for a solution to this problem, I came across the book: “How to Win Friends and Influence People” by Dale Carnegie. As I read that “manual”, the more I developed my ability to articulate ideas, ask questions and feel confident expressing myself during a conversation.
My critical analysis was 0 a 100. I started discussing a wide range of topics., to safely express and share my opinions, because I learned to analyze every detail of a given topic. Fruits acquired through the habit of reading.

Improves concentration

In a world permeated by: distractions, devices with the most diverse applications, the appeal of the internet, social media and the intense noise of everyday life; It is very common to find people who are unable to complete their tasks at the end of the day.. The internet was created as a powerful communication weapon, but it can become a huge distraction trap for those who don't learn to deal with it. On the other hand, the habit of reading, has the power to snatch you from the world clouded by distractions and take you on a pleasurable and educational journey for at least thirty minutes a day. When you read a good book, all your attention is focused on the story, inspired “travel”, to another dimension. This ability to concentrate will stimulate your productivity in the most diverse activities.

Stimulates the mind

As we saw in the item 4, just like any other muscle in the body, the brain requires exercise to stay strong and healthy. Studies have shown that staying mentally stimulated can minimize the risks of succumbing to Alzheimer's disease and dementia.. Keeping your brain active and engaged prevents it from losing energy. Reading provides this exercise.

Free or affordable entertainment

You can turn to your local library to borrow books. This is free entertainment, always cool! You can also scan: There are many online libraries where you can download free e-books in PDF or EPUB format. Amazon has new free Kindle books every day (mobi format).
Surf the net, Looking for something new to read can be a lot of fun., and the library islands are incredible labyrinths for you to get lost among the books.
The right books will show you the way. If you've reached this point, Certainly your ideas about reading must have already changed or expanded.. This is another of the great benefits of reading, but I'll leave it for another time.
Good reading, Good Business. Read to become the person you want to become.

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